Brand Story, Brand Strategy, Marketing Strategy


Project details


Brand Story, Brand Strategy, Marketing Strategy

PwC’s Deals practice was struggling from a lack of internal and external awareness and understanding of its full range of capabilities. The team wanted prospective clients to understand PwC’s ability to help them adapt with agility, fuel their future, and manage crisis and restructuring.

Starfish’s solution was to more distinctly brand PwC Deals practice and an entire toolkit of marketing communications and messaging centered around the idea of “Own Success at Every Turn.” The messaging specifically focused on clients’ six most enduring needs aligned with the Deals practice offerings:

Deals Strategy and PwC Corporate Finance
Capital Markets
Crisis and Restructuring

This messaging was brought to life via a host of materials in the toolkit, including a Deals practice brochure, a teaser video, and a customizable practice briefing deck. The full communication kit allowed all client-facing and sales staff to communicate the full breadth of PwC’s Deals offerings to prospective clients in a consistent manner.

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